the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

Featured

Jun 8, 2024

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18 min read

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic

Jun 1, 2024

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16 min read

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic

Jun 15, 2024

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18 min read

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic

Cash Flow & Expenses

Jul 5, 2025

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6 min read

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic

Articles

Financial Metrics

Dec 27, 2025

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6 min read

📈 ACV explained: the metric most SaaS teams misuse

(And why it quietly breaks pricing, sales & growth decisions)

Aleksandar Stojanovic

Financial Metrics

Dec 20, 2025

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5 min read

Accrued vs Deferred Revenue (Most SaaS Teams Get This Wrong)

(And why it quietly breaks your forecasts if you ignore it)

Aleksandar Stojanovic

Revenue, ARR and MRR

Dec 6, 2025

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6 min read

3 Simple Frameworks to Predict Future Financial Health

(Why high backlog doesn't always mean good news)

Aleksandar Stojanovic

Revenue, ARR and MRR

Nov 29, 2025

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7 min read

📈 4 steps to fix your Pipeline Coverage Ratio

(Most SaaS teams get this wrong...)

Aleksandar Stojanovic

Revenue, ARR and MRR

Oct 26, 2025

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6 min read

📈 5 Cohort Insights That Transform SaaS Retention

(Most SaaS teams stare at churn... and miss the truth.)

Aleksandar Stojanovic

Revenue, ARR and MRR

Oct 19, 2025

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6 min read

📈 5 levers to fix your Contribution Margin (before it kills your scalability)

Most SaaS founders obsess over gross margin. That’s a mistake.

Aleksandar Stojanovic

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